Selasa, 27 September 2011
The popular Japanese social commerce recycle shop has come up with another great concept of turning the old and used into design desirables. The new idea will see the staff uniforms from Tokyo’s popular cafe Soup Stock, recycled as new t-shirts featuring exclusive designs.
Both Soup Stock and Pass the Baton are the brain child of the Masamichi Toyama, who also runs the neck tie clothes range Giraffe. Pass the Baton works as a kind of vintage flea market, where members can sell there items which they have become attached to but no longer need, putting a note with a story of why they loved the product being sold. Mostly a social web commerce site they also have two stores in the fashionable districts of Omotesando and Marunouchi (both designed by Wonderwall’s Masamichi Katayama).
Toyama is well known for his design and artistic flair having designed all 35 of the Soup Stock cafe interiors himself. The t-shirts, which would normally go to waste as used items, have been redesigned and given a new lease of life by designer Tetsuya Chihara, who has worked on a number of fashion designs in the past. There are 4 different designs to choose form including “Tokyo Borscht”, my personal favourite t-shirt name!
The idea of taking iconic old uniforms and redesigning them into limited edition items is a great idea. This could easily be expanded into other areas such as the delivery companies uniforms or convenience store shirts. Collaborating with famous designers this wouldn’t just be a nice bit of CSR for the companies but actually a decent source of revenue from what would normally just go to waste.